Many people are passionate about their craft. They spend most of their working time in deep focus, fretting about perfection. At times they need to present their work to senior leaders who think more about long-term strategy. I’ve sat through many meetings and witnessed a complete mismatch between those two worlds. People of craft often dive into technical details because they want to show complexity or how they’ve elegantly solved a problem. However, those things are not relevant to senior leaders who usually get lost in those details.
I had stumbled in the same way, but I was fortunate to work with people who helped me adjust my message for a different audience. It’s not hard. You just have to ask yourself one question: what do senior leaders wonder?
- Why are we doing this?
- What are the expected benefits?
- When is it happening?
- What do you need from us (resources, dependency on other teams, and similar)?
- Is there an impact on other projects or teams?
- Is there an overlap with other teams?
If you follow these steps, you’ll nail the presentation every time.
This article is a part of my “lessons from a corporate world” series. If you’re curious, take a look at the intro on how it started and the list of all articles.